Known for its full line of trendy, affordable, and accessible makeup, Ever Bilena has been producing your “OG” two-way cakes, sturdy wooden German brow pencils, trusty matte lipsticks, viral lip and cheek tints and BB creams over the years.
The brand, however, started its humble beginnings with nail polish in 1983.
Ever Bilena’s chief sales and marketing officer, Denice Sy, shares that their newest nail polish line is part of their campaign toward the company’s 40th anniversary in March 2023.
“Ever Bilena has evolved so much over the years, and because we offer a complete range of color cosmetics items, people forget that decades ago, Ever Bilena was also the local market leader for nail polish!” she said.
“It’s an ode to the loyal patrons of Ever Bilena who have been with us from the start, as well as to the present generation who have learned to love the brand from their moms and lolas!”
Ever Bilena has been quick to innovate in the last year, with impressive new releases for Korean-made premium skincare boosters and serum-infused makeup under its popular EB Plus collection revealing new aesthetic packaging for its well-loved classics.
Those who frequent SM Malls will also enjoy Ever Bilena’s new fixtures and displays that they started deploying to SM Beauty Department Stores in the -ber months of 2022.
“We wanted to bring excitement back to makeup after three long years in a pandemic. Makeup should make you feel good and happy, and shopping should be an immersive and enjoyable experience,” Sy said.
Ever Bilena’s brightly lighted black and pink fixtures are paired with friendly and empowered beauty consultants ready to attend every Ever Bilena customer’s beauty questions.
Ever Bilena’s nail polish line is available exclusively in Alfamart and online in their flagship Shopee, Lazada, and Tiktok shops. All other Ever Bilena items are available in Watsons, SM Beauty Dept Store, Robinsons Dept Store, SM Markets, Puregold, Waltermart Group, Gaisano Group, and LCC Group, among others.