iFranchise Business Services Corp., established by a former overseas Filipino worker, is expanding its food and petroleum businesses outside the Philippines.
Krizzia Ann Loyang Tanabe, owner and chief executive of iFranchise, said her company would open an office in Dubai for the distribution of Wendli Meat House products to Filipinos working in the Middle East.
“This December, we’re going to have a grand opening in Dubai, bringing our first global brand, which is Wendeli. We will be bringing Filipino favorites to our kababayan in Dubai such as tocino, tapa, longganisa, and burger patty,” said Tanabe, who founded iFranchise in 2014.
“On the fifth year of my business, my aim is to have a global brand, and I think Dubai is the best country to start our global brand. Dubai is a land of opportunity and the future is Dubai,” she said.
Tanabe said Wendili Meat House was conceptualized during the pandemic together with her business partner and celebrity Wendell Ramos.
Tanabe said Wendeli MeatHouse would also expand to Portugal next year.
Besides its food business, iFranchise will open its first gas station in Zimbabwe. In the Philippines, iFranchise has more than 40 iFuel gas stations.
“iFanchise is a business with a mission. We are not just doing business, but giving back to the community,” said Tanabe, who recently received an award from Global Women Empowerment Summit.
The company employs more than 700 nationwide.
iFranchise is an innovative leader in the franchising industry that specializes in developing, marketing, and managing businesses across key industries like food and beverage, beauty and wellness, fuel, among others.
The company pioneered the food caravan in the country, which gave birth to several food concepts such as Juice Station, Shawarma Stop, Sisig Cargo, Potato Humps, Noodle Junction, One Way Balls, Pinoy Station, Dessert Zone, and Coffee Spot.
It holds close to 20 master franchises, manages 700 branches in Luzon, Visayas and Mindanao, and works with a wide network of investors and partners from the Philippines and other countries.