DART, a Manila-based quick-commerce provider, teamed up with Robinsons Supermarket to expand its presence in the country.
“This partnership with Robinsons is providing an extreme value to our business—from the access to a large assortment, advantageous prices as well as leveraging Robinsons existing supply chain infrastructure,” DART chief executive and co-founder Harm-Julian Schumacher said.
DART offers a wide assortment of goods covering a range of popular snacks, drinks, fresh produce, dry and frozen goods and local partnership brands.
DART banks on its promise of 15-minute instant grocery delivery service to attract a critical mass of shoppers who desire for rapid delivery of items ordered online.
Robinsons Retail Holdings Inc. president and chief executive Robina Gokongwei-Pe said the partnership with Q-Commerce provides a unique opportunity to address the needs of consumers that are complementary to its traditional supermarket offering.
“We are excited to team up with DART and together push forward the digital transformation of the grocery industry,” Gokongwei-Pe said.
DART said the Philippines, with its 110 million population and an annual grocery spend of above $50 billion, represents one of the most attractive markets in Southeast Asia for quick delivery service companies.
Citing data from e-Conomy study by Google, Bain & Company and Temasek, DART said the penetration level in the country is only at 2 percent compared to 25 percent in the non-grocery space.
“Delivering grocery goods to customers in 15 minutes represents a great opportunity,” Schumacher said.
“Our model allows gratification of instant needs and cravings while simultaneously saving time and money enabling us to create tremendous value for our customers,” he said.
DART is now serving Makati and Mandaluyong and plans to expand to other cities in Metro Manila within the year.
“We have tested many orders in the last months to better understand our customers and operations and fine-tuning our offering. We have seen that 99 percent of our orders are getting delivered within 15 minutes and are now confident to scale our business to more customers,” DART chief operating officer Tommy Campos said.