Leading department store The SM Store has recently opened its 65th branch at the East Wing of Estancia Mall in Ortigas.
The three-level store spans a total of 12,700 square meters and features elegant design elements aligned with the character, philosophy, and design standards of the mall while maintaining the shopping vibe for which SM in known.
The Estancia Mall is part of the Capitol Commons Group, a joint venture of SM, Ortigas, and Ayala.
Instead of the usual bright colors, there are a lot of black fixtures, and the merchandising fixtures spacing is more aligned with high-end store design standards so the store feels more relaxed and creates an easier flow.
Natural stones such as marble and some custom-made metal finishes were also introduced for a more sophisticated look. Visual merchandising has a new approach in the way of pop-ups.
The store’s lighting was designed for aesthetics, as well as easy shopping, introducing a bit of drama instead of the usual flat lighting approach. Theatrical lighting creates ambiance as light levels were lowered down and specialty spots were used, which serves as directional lighting for accenting merchandise and displays.
The modern chandeliers in the atrium give the place a romantic feel.
Stylish shoppers will love the store’s great mix of merchandise from the Beauty section to the latest trends in clothes and accessories for Men, Women, and Teens.
Fashionable shoes, bags, and luggage are also beautifully showcased as well as clothes, toys, and essentials for Kids and Babies.
Great buys for the Home await shoppers, while there is also much to discover at the Gadgets and Stationery sections. Foodies, on the other hand, will love the Snack Exchange section.
Uniquely Filipino fashion and home collections are available at Kultura section, while ACE Express offers the latest and most innovative home improvement solutions.
In addition to shopping, customers can pay their bills and exchange foreign currency and enjoy the convenience of a Gift Registry in the store.
SM Prestige Card members can also relax and enjoy the services at the Prestige Lounge, a cozy and comfortable haven where elite customers can relax in luxe interiors, read the latest news, sip a cup of coffee, and avail of priority shopping services.
While in the lounge, Prestige cardholders can enjoy free Internet access with Wi-Fi connections. Courteous and well-trained guest relation attendants can assist them in gift-wrapping and bills payment services, as well as in their shopping needs.
As part of its opening treat, lucky 100 shoppers who have spent a minimum of P3,000 single-receipt purchase from Nov. 29 to Dec. 31 will win P10,000 shopping money.