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While Star Wars fans from around the world waited in line for days to catch The Rise of Skywalker, the sci-fi series has struggled to woo film-goers in the increasingly important Chinese market.
Special previews of the long-awaited Star Wars film in Beijing last week drew just a handful of fans.
A Beijing bar hosted a screening Tuesday last week of previous Star Wars films ahead of Friday’s China release — but the special room was mostly empty.
By the time Chinese audiences were introduced to the franchise, “the technology seemed old,” a fan from a Beijing-based science fiction reading group, told AFP.