Cignal TV Inc., the pay-television unit of MediaQuest Holdings Inc., plans to protect its market share by providing more relevant content to young viewers.
“We ended the third quarter with 2.2 million [subscribers], we are actually the biggest in the country right now. Our goal is to make sure that we at least to protect our market share,” said Cignal TV president and chief executive Jane Basas.
“Our market share is around 50 percent and the goal is to come up with a new initiative that will allow us to remain relevant looking forward because there’s a change in viewing behavior, particularly the more premium segment on the young who have now access to digital platforms,” she said.
Basas added the company became profitable in 2017 and was growing significantly year-on-year.
“We are growing phenomenally, especially with the introduction of our low-end brand. It’s really leading the growth of Cignal and the succeeding year particularly in 2020. We expect to contribute at least 70 to 80 percent of our growth for Cignal,” she said.
Earlier, Cignal TV said it would spend P100 million a year in the next two years to produce more content.
It is in talks with Netflix Inc. to create more content for the subscribers of the US video streaming company
Netflix earlier acquired the international rights to stream “Ang Babaeng Allergic sa Wifi,” a commercial film produced by Cignal in cooperation with October Train Films and The IdeaFirst Company.
It is also the first title from Cignal to be shown on Netflix.
Cignal TV was launched in 2009. It is the country’s premier DTH satellite provider and transmits 121 channels, including free-to-air, SD and HD channels to household and commercial venues nationwide.
It offers a mix of 12 audio channels and on-demand service through pay-per-view channels. Cignal is owned by Cignal TV, a subsidiary of MediaQuest Holdings, the media partner of PLDT Group.