Real estate giant Megaworld last week announced the expansion of its Lifestyle Malls brand with the opening of eight malls and commercial centers outside of Metro Manila. These soon-to-rise malls, officials said, will have a distinct character and vibe, a distinct concept of the brand.
“We veer away from standardizing our malls. We study and curate them based on what its location is all about. We want each mall to have its own charm and identity—something that makes each one ‘endemic’ to the city where it is located,” explained Kevin Tan, Megaworld's chief strategy officer.
The company is spending P10 billion to provide an additional 200,000 square meter of fresh retail spaces that will open until 2022 in Cebu, Bacolod, Davao, Boracay, Cavite, and Pampanga.
Among the malls that will be opened in the next two years are the Maple Grove Mall in General Trias, Cavite, which will be a greenhouse-inspired mall surrounded with gardens and trees—complementing the “green” vibe of the Maple Grove township; and the Northill Town Center in Northill Gateway, Bacolod City, which will showcase the hacienda-style town center for which Negros has been known.
“Our goal is to have a mall in each township that we have. And in every lifestyle mall, we will always help and support local entrepreneurs in that area to flourish and build their businesses with us,” said Tan.
Megaworld currently has 17 lifestyle malls across the Philippines, and a total retail space portfolio of around 710,000 square meters.
Among the Megaworld Lifestyle Malls brands include Eastwood Mall in Quezon City; Uptown Mall, Venice Grand Canal, and Forbes Town in Taguig City; Newport Mall at Resorts World Manila in Pasay City; Lucky Chinatown in Manila; Southwoods Mall in Laguna; and Festive Walk Mall in Iloilo City.
In addition to new lifestyle destinations, Megaworld also unveiled its new logo, which is modern, colorful, and customizable.
The updated logo follows the release of a modernized and more streamlined Megaworld corporate logo, which was unveiled during the company's 30th anniversary.
According to the company, the new logo brings together the simplicity and straightforwardness of Megaworld’s modern corporate logo and the playfulness of various design elements that visualize Megaworld Lifestyle Malls as a happy and fun brand.
Moreover, the updated logo also aims to capture and reinforce the company’s identity as a developer of lifestyle destinations that are thematic, uniquely designed, and diverse in terms of retail mix.
“We want to make visually impactful changes to our logo as we look to establish a stronger brand identity and to better reflect Megaworld Lifestyle Malls’ strength as a pioneer and developer of lifestyle destinations that are unique in design and character,” said Tan.