Professional tennis player Serena Williams shares the story of her journey toward believing in herself in a campaign that promotes chronicles of triumph and self-belief.
From learning tennis on the public courts as a kid to struggling with a life-threatening ailment and coming back to competing after childbirth, Williams shows that she knows she can go further and be better simply by believing in herself.
The former world No. 1 stars in Axa’s “Know You Can” brand campaign.
“Our latest brand message ‘Know You Can’ aims to empower people to live better lives by encouraging self-belief,” explains Axa Philippines president and chief executive Rahul Hora. “We, at Axa Philippines, are here to inspire our customers to go further in life, whatever their game plan may be.”
For its local campaign, Axa Philippines teams up with NBA in a series of activities that included an intimate meet-and-greet with NBA Denver Nuggets point guard Monte Morris and NBA legend Muggsy Bogues who shared their stories of journey towards self-belief and imparted knowledge on achieving their game plan on and off the court.
Both players attended NBA 3X Philippines presented by Axa, which featured a 3-on-3 tournament for men’s and women’s teams with interactive fan activities on Aug. 3-4 at the SM Mall of Asia Music Hall and the Philippine International Convention Center Forum Tent.