The health, beauty and wellness industry continues to enjoy immense growth worldwide as people are becoming more aware of how being fit and healthy impacts their lives and have adopted a lifestyle that is here to stay.
The industry’s market space is dominated by beauty, anti-aging, fitness and mind+body regimens, as well as nutrition, healthy eating and weight loss products, treatments and services. In addition, it has developed wearable fitness technology such as fitness trackers that monitor health and activity and smart watches/bracelets.
Alongside this development are opportunities for businesses to invest in the health, beauty and wellness industry as a means for growth.
Technolux Equipment and Supply Corp. is one company that sees the huge potential that this industry has to offer. Considered as the country’s largest importer and distributor of foodservice, kitchen and laundry equipment and smallwares for the foodservice and F&B industry, Technolux recently launched its medical-aesthetic division as one of the highlights of its 44th anniversary this June.
“It has always been our vision to expand our market reach. When we were presented with studies on the solid growth in the health, beauty, aesthetic and wellness sector, we decided to make a foray into this market. We already have a strong sales, operations and technical team and the expertise on how to become good distributors. Adding new products and services to our portfolio is a challenge that we are poised to address,” says Norell Ortega, vice-president for sales of foodservice Manila and medical-aesthetic division.
Medical aesthetic services involve advanced technologies in skincare/beauty to help improve, correct or enhance a person’s physical appearance. The most common concerns of end-users are remedies for fine lines and wrinkles, fat reduction, stretch marks solutions, scar treatments, skin oxygenation and rejuvenation, body contouring and firming, skin tightening and weight loss management.
Technolux’s new division has scoured Asia and the US for suppliers of top quality and state-of-the-art aesthetic machines, and dental equipment to meet market demands as mentioned above.
“Currently, we have a wide range of both tabletop and big machines with user-friendly technology for hair removal, anti-aging, pigmentation, skin rejuvenation and body slimming. We also have high intensity focused ultrasound, diathermy, lasers, face-lifting apparatus, dry-heat sauna capsules and dental equipment among others,” Ortega says.
Cognizant of today’s strongest aesthetic trends, Technolux envisions this new division to be the ideal partner and the supplier-of-choice of the country’s top dermatological and aesthetic clinics, facial care centers, fitness and sports facilities, gyms, salons, saunas and spas, dental clinics and even hospitals.
“We have machines that are reasonably-priced with advanced technology that give good results. So, our customers can, in turn, offer end-users more affordable treatments and services that make beauty, health and wellness more sustainable. We are always on the look-out for the latest innovations by attending beauty and wellness coventions and trade shows in different countries,” Ortega says.
As a pioneer supplier of foodservice, kitchen equipment and laundry equipment, Technolux has a major share of the market, an unprecedented edge even after four decades. The secret is in its after-sales service.
“We pride ourselves with the best after-sales service in the industry. It’s one of our core values and is part of our company’s culture,” Ortega says. “This is what sets us apart from others in the same field. It doesn’t begin and end with a sale; it’s a whole process of taking care of our customers.”
The medical-aesthetic showroom is located at the 5th floor of Technolux’s headquarters in Makati City.