Go For Gold is a sports corporate social responsibility (CSR) project of Powerball Marketing and Logistics Corporation, the licensee of PCSO for Scratch It.
The program aims to promote nation-building through sports development and creating ways to encourage young individuals to pursue excellence through physical literacy.
Go For Gold will lead a World Record Attempt, which aims to gather over 10,000 individuals from all over the Philippines and break the Guinness World Record on the Most Number of People Dribbling Basketball Simultaneously.
The current record-holder is the United Nations Relief and Works Agency (UNRWA), who assembled 7,556 people in Rafah, Gaza Strip, Palestine on July 22, 2010, as part of the summer games program in the city.
Scratch It ambassadors and Indak lead stars Nadine Lustre and Sam Concepcion will join forces to deliver electrifying performances live, along with some of the country’s hitmakers, such as Karencitta, John Roa, This Band, and ALLMO$T at the “biggest event of the year.”
Founded by Powerball Vice President for Marketing and former athlete, Jeremy Go, Go For Gold will be giving away a kit, containing special freebies, which will be distributed to the attendees on the day of the event. Save the date, pre-register now, and join the Guinness World Record Attempt for free.
Go For Gold’s World Record Attempt will be held on July 21 at the SM Mall of Asia Concert Grounds, Pasay City, Metro Manila. To register and for more information, please visit: www.goforgoldworldrecordattempt.com.