Easy Franchise, a tech-enabled platform, is looking at matching as many as 1,000 franchisors with investors in 2019, the first year of its operations.
EasyFranchise.com co-founder and Potato Corner owner and chief executive Jose Magsaysay Jr. said the platform, which is open to both local and foreign companies, targets to have about 2,000 small, micro and medium enterprises on its site by year-end.
“There is a huge opportunity for technology to be used to grow the franchise industry. Several other sectors such as transport and energy have seen huge growth and development by introducing disruption through technology. Through Easy Franchise, we hope to support the whole industry in reaching its goal of moving past the P1.3-trillion mark in 2020,” he said.
By incorporating technology to connect franchise investors and franchisors, Easy Franchise is linking the franchise market to the world through its innovative platform that simplifies the daunting tasks related to franchise buying up to management and business growth.
The company will generate revenues from ads within the platform and from priority listing, as well.
“We’re actually targeting the OFW segment, wherein most are absentee owners and investors who leave their franchises to relatives or friends who are not well-equipped in managing a business, thus, the business goes under,” he said.
He said the platform will allow investors to choose from a roster of franchising companies. Investors are guaranteed that a professional team will provide management support to their franchise.
Easy Franchise was developed by a team of franchisors and technology experts to provide a comprehensive franchise investing experience to franchise buyers and investors, as well as to connect franchisors to would-be entrepreneurs.
Driven by technology, Easy Franchise provides all franchising benefits, while simplifying tasks for franchise investors by eliminating processes such as researching the legitimacy of franchise systems, their support features, prices and brand equity.
It provides services such as franchise directory, a location-based search engine, and a franchise matching feature, which creates a matchmaking algorithm that combines the strengths and taste of the franchise investor to a franchise system.
Aside from providing support, Easy Franchise also allows franchise investors to leverage on technology to monitor their businesses through an in-site digital dashboard, which also houses features that help simplify tasks related to managing the business.