In the brand arena, local art scene’s poster girl Heart Evangelista-Escudero is no stranger to endorsing big and popular brands. Thanks to her untarnished and reliable image, she scores another product endorsement which she considers very close to her heart.
The Kapuso star was recently introduced as the latest endorser of Kamiseta. But instead of calling it a brand endorsement, she described the partnership as a collaboration.
“It started with doing other things together. So she said, ‘We have Kamiseta, why don’t we do that?’ That’s the reason why we can do other projects together outside Kamiseta. We’re actually doing other stuff apart from the fashion collection. We’re doing a home line,” Heart told Manila Standard as to how the collaboration with Kamiseta’s Cris Roque began.
Entitled Love Marie for Kamiseta, Heart turned her paintings from 2014 into wearable art. LM for Kamiseta features prints from her beautiful paintings and designs that reflect her elegant and glamorous style—all translated into Kamiseta’s chic fashion that the brand is known for.
“I gave them all of my paintings and they can do whatever they want with them. So, from the initial 12 paintings, there will be more designs that will come out or it depends on how long we’re going to work together, which I hopefully a long time,” she said.
According to the 33-year-old multihyphenate star, the much-awaited collaboration is about making a statement—from the pleated dresses and pleated skirts to black and white dresses and ensembles with muted colors.
“My passion for painting is so sacred and personal to me,” she said. “What inspires me to paint is life, my emotions, through my paintings I want people to understand that life isn’t always happy but you should be always hopeful that’s why I use bright colors in my paintings, that’s what I want people to feel about me and when they see my art.”
Heart’s love affair with fashion started ever since she’s a little girl. She has always seen fashion, more than looking beautiful, as a way of expressing her self as a person, as a woman. She sees true beauty as not just about looking good on the outside, but also feeling good on the inside.
“The inner confidence in knowing who you are, believing in your dreams, and following your heart, is what make you radiate from within,” she shared.
“When you see someone dressed up so amazingly, and confident with what she’s wearing, no matter how she interprets her fashion statements, and you see her conquering the world at the same time, it’s so inspiring. I mean, that’s power,” Heart added.
Heart’s rise to fame in the fashion world is no wonder, given her chic, casual and elegant style. She prefers classic and timeless clothing with a playful mix of accessories.
Apart from being an emerging international style icon, a famous actress and TV personality, Heart is an accomplished artist and painter. Hence, she uses Love Marie as a way of separating her as the artist from who she is known for in the showbiz world.
“I wanted to reintroduce myself, I wanted people to know me and with my paintings it’s like my diary and people reading my diary without my words, what I went through at that certain time and so I wanted to reintroduce myself as me in real life and not me as what they see on TV,” Heart says explaining why the project is called LM for Kamiseta .
She uses Love Marie (her real name) as a way of separating herself as the artist from who she is known for in the showbiz world.”‹