Cebuana Lhuillier, the country’s largest micro-financial company, has signed up the 10 millionth member of its 24k Plus Card loyalty rewards program, reaching a new milestone for the program since its launch in 2009.
Ester Manahan, a seamstress from Bulacan, was awarded P100,000 in cash, a Lifetime Alagang Cebuana Plus Gold insurance coverage from Cebuana Lhuillier Insurance Solutions, a golden 24K card which doubles points for every transaction plus added perks, and a plaque of appreciation during an awarding ceremony in Makati City.
“Cebuana Lhuillier has been providing excellent customer service to our clients for many years. It is a commitment that we will continue to keep in the years to come because of clients like Ester who keep Cebuana Lhuillier going. The innovations that we implement always put customer satisfaction first,” said Cebuana Lhuillier president and chief executive Jean Henri Lhuillier.
The 24k Loyalty Rewards Program is a first-of-its-kind in the pawning industry. Through the 24k Plus Card, members can earn points for every transaction—pawning, money remittance, insurance products purchase, bills payment, and e-load—at any of Cebuana Lhuillier’s close to 2,500 branches nationwide. The card also grants its members with exclusive privileges, discounts, and special service offerings.
To date, the 24k Plus Card has given more than 10 million loyal Cebuana Lhuillier customers more purchasing power—adding value for their money—as the points have a monetary equivalent, which they can then use to pay off interest fees for pawns, or remittance fees, even load credits for their prepaid mobile phones.