The Philippine Drug Enforcement Agency on Friday partnered with an advertising company to produce animated anti-drug advocacy campaign materials.
Director general Aaron Aquino said PDEA and the Activations Advertising Inc. have both signified their commitment to collaborate efforts in the conceptualization and production of animated anti-drug advocacy materials for presentation in drug prevention and awareness programs in the communities.
A shorter version of the animation shall be shown in mall cinemas nationwide, he said.
Aquino and AAI president and chief executive officer Suzzane Claire Quintana inked the arrangement.
Under the agreement, the parties shall cooperate in the conduct of trainor’s training to produce professional anti-drug advocates, provide resource speakers and subject matter experts during public affairs activities, and act with dispatch on anti-drug information on drug personalities and illegal drug activity existing in the advertising company.