The Singapore Tourism Board received an Award of Excellence at the 16th Philippine Quill Awards.
The award was given under the communication management category for STB’s new brand campaign “Passion Made Possible,” which captures the spirit of the nation, and invites its visitors to live up their passions and discover new possibilities in Singapore.
Following the brand’s global launch, STB Philippines and their partner agencies localized the campaign by introducing Filipino Passion Personalities such as actor and host Mikael Daez, Hey Handsome chef and founder Nicco Santos, and Yardstick owner Andre Chanco who shared stories of their passion pursuits in Singapore; mounting experiential activations at travel events and a Passion Made Possible Travel Showcase; and highlighting Singapore as a possibility-filled destination for passion chasers through compelling stories and online content.
The campaign helped Singapore become a top-of-mind destination among Filipino travelers and contributed to its stellar arrivals from the Philippines, where it saw a record high arrival of over 736,000 visitors. While the campaign is ongoing, it has garnered more than P35 million in free PR values, to date, and has helped STB gain significant fan following on its VisitSingapore PH Facebook page. “‹