International visitor arrivals increased 5.86 percent in July to 601,322 from 568,035 recorded in the same month last year, according to the Tourism Department.
The latest monthly tally brought the total visitor count in the first seven months to 4,308,043, up 9.7 percent from the 3,925,626 recorded a year ago.
“Things are looking brighter for the tourism industry. With the roll-out of a comprehensive branding campaign in the coming months and the scheduled reopening of a better Boracay on Oct. 26, we are optimistic that we will hit, or better yet, surpass our target of 7.4 million for 2018,” said Tourism Secretary Bernadette Romulo- Puyat.
Data showed that Korea remained the country’s top source market , followed by China, the United States, Japan and Australia.