No, not just yet. In fact, according to a statement sent to MS Entertainment by ABS-CBN Integrated Corporate Communications Head Kane Errol Choa, there is no truth to the rumor that FPJ’s Ang Probinsyano is scheduled to end soon.
“Coco Martin and the show’s writers are enjoying the process of coming up with creative ideas to make the story more compelling, as well as collaborating with the cast and the production team. FPJAP continues to enjoy high viewership every night, and our Kapamilyas can expect new twists and characters as it goes into its third year,” Choa relayed.
Speaking of its viewership, FPJ’s Ang Probinsyano, contrary to the data presented by Nielsen TV Audience Measurement, still held the top spot for the whole month of June in the list of most watch shows.
Its rating of 42.6 percent made it the consistent no. 1 nationwide. It is followed by Your Face Sounds Familiar Kids (33.6 percent).
Also part of the top ten are Bagani (32.7 percent), TV Patrol (29.9 percent), MMK (27.9 percent), Home Sweetie Home (25.6 percent), Wansapanataym (24.9 percent), It’s Showtime (Saturday) (22.6 percent), and Rated K (21.2 percent).
The data gathered by Kantar Media also showed that Filipinos turned to ABS-CBN for news and information and value-laden stories as the TV network hit an average audience share of 45 percent versus GMA’s 32 percent in June.
The Kapamilya network won in both rural and urban homes, particularly in Metro Manila with an average audience share of 43 percent, compared to GMA’s 29 percent. ABS-CBN likewise led in total Luzon with 41 percent versus GMA’s 36 percent; in Total Visayas with 54 percent, compared to GMA’s 24 percent; and in Total Mindanao with 53 percent, while GMA only got 26 percent.
Multinational audience measurement provider Kantar Media uses a nationwide panel size of 2,610 urban and rural homes that represent 100 percent of the total Philippine TV viewing population.
Meanwhile, ABS-CBN also led across all time blocks, particularly the primetime block as it garnered an average audience share of 48 percent, or 15-point lead against GMA’s 33 percent. The primetime block is the most important time of the day when most Filipinos watch TV and advertisers put a larger chunk of their investments in to reach more consumers effectively.
The Kapamilya network also ruled the morning block (6:00 a.m. to 12:00 nn) with an average audience share of 39 percent versus GMA’s 29 percent; the noontime block (12:00 nn to 3:00 p.m.) with 47 percent, compared to GMA’s 31 percent; and the afternoon block (3:00 p.m. to 6:00 p.m.) with 44 percent, beating GMA’s 36 percent.