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The Philippine Franchise Association, supported by the World Franchise Council and the Asia Pacific Franchise Confederation, announces the staging of Franchise Asia Philippines 2018 on July 18 to 22 at the SMX Convention Center Manila in Pasay City. At the media launch of the expo are (from left) Franchise Asia Philippines 2018 expo chair Rebecca Bucad, PFA chairman emeritus Samie Lim, PFA chairman Alan Escalona, PFA president Richard Sanz, Franchise Asia over-all chair Sam Christopher Lim and Philippine Chamber of Commerce and Industry president and PFA vice-chairman Ma. Alegria Sibal-Limjoco.