Last week, this column featured Kapuso network’s claim as the leader in the ratings survey in January based on NUTAM figures. And not a few days later, we got this statement from the competing network claiming the victory in ratings citing, of course, figures from its favored survey provider, Kantar Media.
And so, who, between, the two networks is really no. 1?
If we base it on Kantar Media, ABS-CBN opened the year strongly in January, hitting an average audience share of 46 percent, or 12 points higher than GMA’s 34 percent.
Hence, Kapamilya network ruled in both rural and homes, particularly in Metro Manila where it garnered an average audience share of 42 percent versus GMA’s 27 percent.
ABS-CBN also had more viewers in Total Luzon where it posted 43 percent, compared to GMA’s 35 percent; in Total Visayas where it registered 55 percent versus GMA’s 27 percent; and in Total Mindanao where it hit 51 percent, beating GMA’s 32 percent.
FPJ’s Ang Probinsyano (39.9 percent) still reigned in national TV ratings in January while Pilipinas Got Talent (38.1 percent) instantly impressed viewers nationwide with its world-class Pinoy talents.
TV Patrol (32.6 percent) remained the most watched newscast. Drama anthology MMK (31.2 percent), on the other hand, captivated and brought inspiration to viewers with the real-life stories of its letter senders.
Meanwhile, the soon-to-end La Luna Sangre (30.5 percent) gripped fans with its thrilling revelations led by on-screen tandem Daniel Padilla and Kathryn Bernardo.
Meanwhile, ABS-CBN also ruled across all time blocks, particularly in primetime (6 p.m.to 12 mn) where it recorded an average audience share of 50 percent, or 18-points higher than GMA’s 32 percent. The primetime block is the most important time of the day when most Filipinos watch TV and advertisers put a larger chunk of their investments in to reach more consumers effectively.
The Kapamilya network also led the morning block (6 a.m. to 12 nn) with 41percent versus GMA’s 32 percent; the noontime block (12 nn to 3 p.m.) as it registered 47 percent, compared to GMA’s 35 percent; and the afternoon block (3 to 6 p.m.) with 43percent, beating GMA’s 39 percent.
In 2017, the network said, ABS-CBN reigned in national TV ratings all year round as it scored an average audience share of 46 percent, or 12-points higher over GMA’s 34 percent.
As I wrote in last week’s column, the competition will continue, for so long as advertisers continue to rely on ratings figures rather than the quality of programs, and as long as networks continue to peddle their stars more like commodities in a wet market.
ABS-CBN’s record label Star Music revealed the fresh music offerings of its new artists — the fast-rising Agsunta band, actor JC Santos, acoustic singer Migz Haleco, singing duo Miko and Gab, and Filipino-Japanese artist Natsumi Saito.
Agsunta, the band that made waves among Filipino millennials online, finally introduced its own music through the much-awaited, self-titled debut album with acoustic and soft melodic rock tunes led by the single “Di Ba Halata.”
Composed of Jireh Singson, Mikel Arevalo, Josh Planas, and Stephen Arevalo, the group has several viral videos on YouTube and Facebook, particularly from the Agsunta Song Request webisodes featuring unique OPM versions, as well as from the Agsunta Jam Sessions uploads of its jamming activities with popular musicians.
JC, who just signed a recording deal with Star Music, also released his first single “Pwede Naman,” by Gabriel Tagadtad and produced by Kiko Salazar. He first ventured into theater performances before acting in movies and TV. Hewill also launched his debut self-titled album on Feb.18 at Robinsons Place Manila.
Miko Juarez and Gabriel Umali or more popularly known as Miko and Gab, the singing group behind the single “Hugot,” have likewise joined Star Music as the record label’s featured singing tandem.
The two met as contestants in the show Pinoy Boyband Superstar in 2016 and eventually became friends doing frequent covers, which gave them opportunity to discover that their voices sound good together. Boy Abunda’s Asian Artists Agency manages the career of Miko and Gab.
Also promoting his latest single under Star Music is acoustic bae Migz who officially launched the track “’Pag Ika’y Nagmahal.”
Formerly part of the duo Migz and Maya and interpreter of “Bes,” one of the song finalists in Himig Handog 2017, he is currently part of ASAP “Jambayan.”
The Voice Kids season 1 contestant Natsumi of Camp Kawayan, meanwhile, launched her debut self-titled album comprised of six tracks. Her carrier single, “Para Lang Sa’yo,” came out in October.
According to the young singer’s official Facebook page, her Natsumi album will also be available in Japan very soon.
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Well-loved channels Cinema One, Jeepney TV, MYX, and Lifestyle (to be re-launched as Metro very soon), and leading news and foreign cable offerings will be part of this year’s Philippine Premiere Cable TV Convention where insightful talks, and exciting displays and activities await guests at the SMX Convention Center from April 3 to 6.
ABS-CBN’s Creative Programs, Inc. (CPI), owner and distributor of local and foreign cable channels that have become part of Filipinos’ viewing habits, will once again join the Philippine Cable Television Association’s (PCTA) annual gathering, the biggest meet of cable operators in the country with this year’s theme “Evolve” to highlight today’s industry innovations.
Among the must-see stops for PCTA members and guests in the CPI booth are the interactive displays and experiential activities of CPI’s owned channels as well as that of premiere news platforms ANC and DZMM TeleRadyo, sports channel ABS-CBN S+A, foreign cable channels FOX Family Movies, FOX Action Movies, KIX, Thrill, Celestial Classic Movies, Comedy Central, and the newly launched sports channel of ABS-CBN highlighting the World Cup 2018, Liga.
Aside from the wide-array of spectacle, CPI will also mount an exclusive pre-convention party on April 3 (Tuesday) for its cable operator clients featuring performances of various Kapamilya artists.
CPI head of marketing, events, and cable operations Teresita Villareal and PCTA 2018 convention chairman Dr. Venancio Lo recently signed an agreement, officially making the former one of the major sponsors of this year’s Convention.
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Do you have what it takes to become the next GMA Network Excellence Awardee?
GMA Network is inviting all outstanding graduating students of communication and technology based courses to vie for the 2018 GMA Network Excellence Award (GNEA).
The search is open to any bona fide Filipino graduating student (academic year 2017-2018) of Mass Communication, Multi-media Arts, Advertising, Electronics Communication Engineering, Computer Science, Computer Engineering, and Information Technology.
GNEA recognizes excellence through the demonstration of leadership, academic performance, and social responsibility. The candidate must be graduating with honors and is active in socio-civic activities.
To join, submit the Entry Book, which contains the accomplished application form, related work, transcript of records, certificate of candidate for graduation, certificate of good moral character, and recommendation letter.
GMA Network will confer two awards – one for the best Com
munication student and another for the outstanding student of a technology based course. Each winner shall receive P50,000 and a plaque.
For more details about GNEA, contact Unis M. Loleng at 9827777 local 1108 or email [email protected] or visit www.gmanetwork.com/excellenceaward.