GMA Network Inc. and ABS-CBN Corp. said they posted higher television ratings nationwide in January this year.
According to the latest data from Nielsen TV Audience Measurement, GMA registered winning numbers in the National Urban Television Audience Measurement (NUTAM) with an average of 43.7 percent total day people audience share in January, beating ABS-CBN’s 38.6 percent.
In the morning block, GMA recorded a 42.3-percent people audience share versus ABS-CBN’s 35.4 percent, while GMA garnered 47.3 percent in the afternoon line-up compared with ABS-CBN’s 36.8 percent.
ABS-CBN, meanwhile, said it hit an average audience share of 46 percent in January, or 12 points higher than GMA’s 34 percent, according to data from Kantar Media.
ABS-CBN kept its lead in other areas such as Metro Manila, where it registered an average audience share of 42 percent against GMA’s 27 percent, in Total Luzon where it got 43 percent against GMA’s 35 percent, in Total Visayas where it garnered 55 percent against GMA’s 27 percent, and in Total Mindanao where it hit 51 percent against GMA’s 32 percent.