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Ford Ranger chalks up record sales in Asia Pacific

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SHANGHAI—The Ford Ranger pick-up truck achieved all-time record sales across Asia Pacific in 2017 – cementing its place as a leader in the region’s highly competitive mid-size pickup truck segment – with retail sales increasing 22 percent from the prior year to 134,100 vehicles. 

“The toughness, capability, smart technologies, design, fuel-efficiency and comfort of Ranger allow it to continue setting the industry benchmark in the region, and globally, for mid-size pickup trucks,” said Mark Ovenden, vice president, Marketing, Sales and Service, Ford Asia Pacific. 

The milestone year was driven by record full-year Ranger sales in Australia, New Zealand, the Philippines, Taiwan, Thailand and Vietnam. 

The Ranger also finished 2017 as the best-selling pick-up truck in Vietnam, Taiwan, Cambodia, Myanmar and New Caledonia, and was the top selling vehicle overall in New Zealand for the third consecutive year.  

In the Philippines, Ranger remained the country’s second best-selling pick-up truck.

“The Ranger is so integral to our business in the Philippines and across the ASEAN region,” said Yukontorn ‘Vickie’ Wisadkosin, president, Ford ASEAN. “The versatility and durability of this segment-defining pickup continues to attract a wide range of loyal Ford Ranger customers.” 

2017: Year of the Ranger 

Thailand led Ford’s Ranger sales in Asia Pacific with sales rising 44.5 percent to a record 44,452 vehicles, helping drive its segment share up 3.0 percentage points to 12.2 percent. 

In Australia, sales increased by almost 16 percent to a record 42,728 vehicles, continuing its position as the best-selling 4×4 vehicle in the country. 

Ranger led Vietnam’s pickup segment for the fourth consecutive year – taking 56 percent of the segment – with sales rising 6 percent to a record 14,926 vehicles.

In the Philippines, Ranger captured more than 25 percent of the segment to remain the second best-selling pick-up truck, as sales increased 31 percent to a record 10,658 vehicles. The Ranger’s exceptional year was capped by its best-ever month in December with sales increasing 87 percent year-over-year to 1,433 vehicles.

In New Zealand, Ranger was the country’s best-selling vehicle overall for the third consecutive year, capturing 26 percent of the segment on sales that rose 11 percent to 9,428 vehicles. 

In Taiwan, Ranger maintained its leadership in the pick-up truck segment with sales rising 44 percent to 1,263 vehicles, as customers are increasingly looking for a highly versatile pickup to handle both work and recreational purposes.  

Ford Ranger also maintained segment leadership in various emerging markets, ending the year as the best-selling pickup in Cambodia, Myanmar and New Caledonia. 

The Next Chapter of Ranger in Asia Pacific

A pioneer in the evolution of trucks, Ford reached a historic milestone in 2017 when it celebrated 100 years of making trucks. When first introduced, Ford trucks helped farmers, soldiers and construction workers get things done. Over the years, they have evolved into exceptionally versatile vehicles that appeal to a wide range of work and lifestyles the world over. 

Two actions will add to the ongoing evolution and excitement of the Ranger in the Asia Pacific region in 2018. 

This year, Ford will introduce the Ranger to China, the fourth largest truck market in the world. China represents a tremendous growth opportunity for Ford as it enters the market to meet the growing demand for tough, stylish and refined pickup trucks. 

Ford also confirmed that the first-ever Ranger ‘Raptor’—its new performance truck—will be launched across Asia Pacific markets this year. Inspired by extreme desert racing trucks, the Ranger Raptor will offer consumers an unparalleled off-roading experience. 


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