Ever since she parted ways with the girl group Fifth Harmony, Camila Cabello’s star continues to shine—brighter, in fact.
With chart-topping singles (“I Know What You Did Last Summer” with Shawn Mendes, “Bad Things” with Machine Gun Kelly, and her single “Havana” from her upcoming debut album ) and several products endorsements, the 20-year-old Cuban-Mexican-American singer and songwriter proves that she’s a force to be reckoned with.
And just recently, Cabello has been introduced as a new Guess Girl.
“Camila’s confidence, strength, and beauty reflect the qualities I look for in a Guess Girl and am so excited to welcome her into the Guess family,” says Guess?, Inc. chief creative officer Paul Marciano.
Cabello is the face of Guess Jeans Fall 2017 advertising campaign alongside model Alex Dellisola. Art directed by Marciano and shot by fashion photographer Tatiana Gerusova in the desert of Palmdale, California, the campaign captures an amorous couple on the road looking for passion and excitement, which serves as the backdrop featuring Guess’s heritage through 90s logo mania tees and oversized denim jackets. The dominance of denim evokes the free-spirited era of quintessential Guess ad campaigns.
“I couldn’t be more excited to partner with Guess on this incredible campaign,” enthuses Cabello, adding, “I’ve grown up loving their aesthetic and not in my wildest dreams did I ever think I’d be lucky enough to be a part of it.”
Cabello wears some of Guess Fall 2017 women’s wear collection composed of oversized jackets, high-waist skinny jeans, cut-off shorts, and push-up bustier tops. Her sizzling aura adds to the statement these denim pieces evoke.
“Choosing Camila to be the face of Guess this fall celebrates that Guess Girls are multi-talented, dynamic, and accomplished women,” shares Marciano.