Few radio stations in Metro Manila stand the test of time and in this day of instant gratification, some may feel that radio has run its course. As the iPod generation has given way to the music streaming generation, radio has managed to stay in the mainstream.
On February 2018, Mellow 94.7 will be turning 45, this was announced at Salvatore Cuomo in BGC last October 25th where they launched their campaign “Road to 45” by forging a partnership with Isuzu Philippines Corporation (IPC).
To add some energy and generate publicity, Mellow 94.7 formed a partnership with the country’s best known brands in the domestic aftermarket industry. With the two MU-X’s provided by Isuzu, the public can easily spot these two hulking behemoths with the Desert Tan foil wrap custom exterior done by Foilacar with a big Mellow 94.7 and Isuzu MU-X Blue Power logos.
To make the two Isuzu SUV’s stand out, the aftermarket partners of Mellow 94.7 did their magic and customized the rigs with performance and accessories provided by Overland Ph, Blade Auto Center, CTEK, PIAA, Blaupunkt, Black Rhino Philppines, Nitto Tires and Deestone Tires. To maximize the marketing campaign on Mellow’s 45th Anniversary, the MU-X project of the popular radio show “Wake Up Show” have lined up a lot of awesome activities like stick-ons, prize give-aways, photo contests and many more, for loyal listeners who “spot” the “Mellow mu-X’s” every week leading up to their 45th Anniversary celebration.
“IPC has found a partner with Mellow 94.7 as we have a lot of things in common, having endured the test of time despite socio-economic changes and stiff competition. Today, we will start this new partnership as our newest product offering, the Isuzu mu-X equipped with Blue Power engine rides with Mellow 94.7 on their Road to 45. I am confident that our new mu-X will best represent the kind of cool, comfortable and relaxing ride that will go perfectly well with the sound of Mellow 94.7.” said Hajime Koso, President, IPC
The Mellow mu-X’s are both uniquely equipped, the 4×2 variant is set up for urban terrain and the 4×4 variant is ready to go off-road. These vehicles show that Mellow 94.7 is ready for what lies ahead and with dependable SUV’s like the Isuzu mu-X with their Euro 4 compliant Blue Power engines, set up by the country’s aftermarket giants, Mellow 94.7 is ready to hit the road to 45.
Listen online to Mellow 94.7 at www.mellow947.fm, and be part of the Mellow mu-X on social media www.facebook.com/mellow947.fm, twitter – @mellow947, instagram – @mellow947fm