As part of the Altiplano’s 60th anniversary celebrations, Piaget brings the timeless and effortless elegance of this watchmaking icon to Miami with a series of four videos starring Johannes Huebl.
Joined by his friends, models Jislain Duval, David Miller and Ryan Krause, the photographer and men’s style icon takes in the energy and fun of this sunny destination accompanied by the new editions of the legendary watch. Released just in time for this milestone anniversary, these marvels of ultra-thin watchmaking revisits the purist aesthetics and distinctive design vocabulary of Altiplano with refreshing new colors and impeccable new movements.
The mood and theme of the short films are inspired by Piaget’s new platform—Sunny Side of Life—an invitation to live life to the fullest under the warmth of the sun and enjoy a lifestyle punctuated by radiant moments. Johannes and his companions embrace this invitation and the Miami lifestyle, whether relaxing poolside under the bright sunshine, sitting on a terrace among friends, strolling beachside or enjoying sunset cocktails on a rooftop overlooking the city. It’s this exhilarating and sophisticated atmosphere infused with bright sunshine that reflects perfectly the Piaget Society’s lifestyle.
From dawn until dusk, the different moments of the day experienced by the young men highlight the versatility of Altiplano, a defining quality of a watch that has become such an enduring statement of elegance since 1957. With its extreme thinness, it feels like a second skin effortlessly adapting to the lifestyle of the individual who wears it. As worn by Huebl, it becomes a sophisticated companion to a blazer and linen shirt for a cocktail party or a smart complement to a long-sleeved tee for a casual poolside moment.
As a friend of Piaget, it is not the first time that Johannes Huebl has collaborated creatively with the maison. Behind the camera, the fashion photographer shot his wife Olivia Palermo for two Possession campaigns. Throughout 2017, Piaget is celebrating 60 years since its ultra-thin icon made its debut with the release of new limited editions.
Piaget lends support to Only Watch
As the premier international watchmaking charity event, Only Watch brings together the creative and technical talent of international watchmakers to help raise funds for scientific and medical research into Duchenne muscular dystrophy. Held every two years under the Patronage of HRH Prince Albert II of Monaco, the Only Watch event exhibits unique watch models especially designed for the occasion by the watchmakers taking part. Piaget is reiterating its support for the initiative by offering a specially created timepiece that will be featured in the charity auction on Nov. 11 in Geneva. Prior to the auction, the watch will be part of a traveling exhibition. It will start at the Monaco Yacht Show from Sept. 27 to 30 before making stops throughout Asia, the Gulf, the United States and Europe.
“By donating this unique piece to the Monaco Association, Piaget is delighted to be able to contribute to the much-needed research into Duchenne muscular dystrophy and to help raise awareness for this degenerative neuromuscular disease,” explains Chabi Nouri, Piaget CEO. “Taking part in Only Watch is an invitation to bring forward the unbridled creativity and design for an important cause; and this year the Maison has taken inspiration from an iconic era that powerfully expresses the Piaget look, a style that continues to exercise an inimitably bold appeal through the beauty of its shapes and colours.”
For the seventh edition of Only Watch, Piaget has revisited its heritage as the Maison that defied conventions in the 1950s with an out of the ordinary cushion-shaped watchcase. Neither round, square nor rectangular, but all three at once, this unconventional watch displays the finest Piaget goldsmithing with superimposed matt and shiny surfaces to create the depth effect on the case.
As presented in the Only Watch sales catalogue, this atypical piece was one of a number of Piaget watches once owned by cultural icon Andy Warhol, and now part of the Maison’s patrimony.
For Only Watch 2017, Piaget introduces a Black Tie Vintage Inspiration piece in yellow gold recalling the color theme of this year’s edition of Only Watch, featuring a hard stone dial in brown pietersite. Known as the Tempest Stone with its highly charged energy, pietersite is a powerful protection stone, especially against the elements.
The Piaget Black Tie Vintage inspiration watch takes an important piece of cultural heritage and revisits it in present-day mode echoing the audacious style that captured imaginations in the 1950s and 1960s. To underscore the unique nature of this creation, the case-back is engraved with the inscription “Only Watch 2017 – Unique Piece”.
Piaget’s Sunlight Journey collection
A collection that features High Jewellery, jewellery watches and Art & Excellence is always a journey to the frontiers of influences and desires that nurture a vision of materials, motifs and lights. This exploration often creates the most lingering emotions, even if they were to last only one day… Sunlight Journey is therefore an escapade punctuated by the path of the sun and the moods it creates, alternating between gentle meanderings, joyful effervescence and dazzling radiance.
Piaget’s newest collection draws inspiration from the scenic beauty of the Amalfi Coast. A land of fire, volcanoes, and azure blue seas; a land bathed in light, a land where the natural elements unite with strength and passion. Aland rich in culture and artistic expressions; a land of exchanges and sharing, where life itself is regarded as an intense and refined work of art, echoing the ‘art of living’ locations so greatly prized by the Piaget Society.
Each time of day produces its own light and its distinctive vibe, in which jewellery and watchmaking creations bloom in dazzling colours thanks to the use of exceptional gems such as blue sapphires and yellow diamonds. A journey expressed through a unique pathto the heart of many skills cultivated by the Maison Piaget.
Piaget is exclusively available at The Silver Vault, Rustan’s Makati and City of Dreams Manila.