GMA Network, Inc. (GMA) remains the country’s TV network of choice. That is according to data from the industry’s ratings service provider, Nielsen TV Audience Measurement.
GMA ruled across all dayparts in the National Urban Television Audience Measurement (NUTAM) for the entire month of July (with July 23 to 31 based on overnight data), with an average total day people audience share of 43.5 percent; leading ABS-CBN’s 37 percent by 6.5 points.
Similarly in Urban Luzon, which accounts for 77 percent of the total urban TV household population in the country, the Kapuso Network maintained a strong lead from morning to evening block with an average people audience share of 50.3 percent; besting competition by 19.5 points.
Majority of the shows in NUTAM’s list of top-rating programs were from GMA. Likewise, in Urban Luzon, the Kapuso Network bagged the first nine spots in the list of top programs led by Pepito Manaloto, Magpakailanman, Kapuso Mo, Jessica Soho, Mulawin vs. Ravena, 24 Oras, My Love from the Star, Daig Kayo ng Lola Ko, 24 Oras Weekend, and Ika-6 Na Utos.
Meanwhile, GMA-7’s airing of the Battle of Brisbane: Pacquiao vs Horn on July 2 was the most watched TV special nationwide and in Urban Luzon last month.
More Filipinos also tuned in to GMA’s live telecast of President Rodrigo Duterte’s second State of the Nation Address (SONA) on July 24. GMA Network’s SONA 2017 became the most watched coverage nationwide with 37.4 percent people audience share; outranking ABS-CBN’s Pangako ng Pagbabago: SONA 2017, which only got 34.3 percent 9int the NUTAM survey). GMA-7’s coverage registered an even bigger margin in Urban Luzon with 43.2 percent people audience share versus competition’s 26.2 percent.