A photochromic lens maker wants the youth to see the world in a good light, a better light.
Crizal Transitions Adaptive Lenses, a unit of global eyecare manufacturer Essilor, launches its new advertising campaign “Live the Good Light” which is focused on reaching out to style-conscious and tech-savvy millennial consumers.
The new campaign aims to broaden, while still engaging, the company’s primary market of people over 45.
To change the perception of the young single-vision wearers, a new commercial showcases different people and lifestyles in familiar social and professional settings, all comfortably enjoying the light with Crizal Transitions lenses.
In the demonstration, a diverse group of wearers can be seen enjoying the benefits of the lenses and their experiences with them. From intimate interactions to grand events, either indoor or outdoor, wearers get to enjoy every moment with the seamless protection of Crizal Transitions lenses.
The said commercial educates consumers on adaptive lens technology featuring modern on-screen slider that moves as the lenses adapt. It also focuses on how Crizal Transitions lenses reduce exposure to harmful blue light and UV rays.