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Sunday, May 26, 2024

Under Armour launches Curry 3ZER0 in PH

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Under Armour, the most innovative sports and fitness clothing line in the world today, officially launched the much-coveted Curry 3ZER0 in the Philippines with celebrity athletes at The City Club of the Alphaland Makati Place, Makati City.

The launching ceremony was attended by the who’s who of the sports and entertainment industry, including Alaska Aces point guard Chris Banchero, Brgy. Ginebra San Miguel forward Jervy Cruz, San Beda Red Lions standout Robert Bolick, Filipino actor JC De Vera and Letran Knights captain Rey Nambatac, as well as Ms. Earth 2015 Angelia Gabrena Ong, Coach Christian Luanzon, and UA’s newest ambassador Kali Huff.

The celebrity ambassadors of the Under Armour with Tin Majadillas of One-of-A-Kind Marketing, UA's marketing arm in the Philippines, before the start of the launch activity with the media

Aside from the official unveiling of the Curry 3ZER0, there were also side events to keep the energetic vibe going at the venue. Under Armour held a three-point shootout contest to recreate the sweet-shooting antics of Steph Curry in the recently-concluded NBA Finals. 

Meanwhile, teams battled it out in the 3×3 tournament.

As a token of appreciation to its steadfast Filipino patrons, Under Armour treated a lucky Filipino fan to an all-expense-paid trip to Seoul, South Korea and see the Golden State Warrior superstar in the flesh. Through the UA in-store promotion raffle, Joshua Leo Cenizal has been chosen to meet Steph Curry up-close and personal in “The Land of Morning Calm.”

At the same event, Under Armour also announced that basketball prodigies John Bryl Cuyos and Virlou Orquez of the University of Cebu High School will be coming along with Joshua Leo Cenizal to see Steph Curry live in Seoul. Both will have the chance to strut their wares on the hard-court with the former NBA MVP awardee.

There are only 180 pairs of Curry 3ZERO as initial stocks in PH

The Curry 3ZER0, which made its way to store racks this month, is priced at P6595. It is currently available at selected Under Armour Brand Houses such as Bonifacio High Street, Megamall, UP Town Center, Robinson’s Magnolia, Greenbelt, Trinoma and Ayala Center Cebu.

For more exciting events and promotions, follow Under Armour Philippines via @underarmourph on Instagram and Twitter as well as Facebook at


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