In answer to the Kapamilya claim, GMA Network, Inc. (GMA) said it remains the most watched television station in the country. That is based on data from Nielsen TV Audience Measurement, the industry’s widely trusted ratings service provider.
From June 1 to 30 (with June 25 to 30 based on overnight data), GMA led competition across all time blocks in the National Urban Television Audience Measurement (NUTAM) with an average total day people audience share of 42.3 percent; besting ABS-CBN’s 37.6 percent by 4.7 points.
The Kapuso Network likewise kept its winning streak in Urban Luzon, which accounts for 77 percent of the total urban TV household population in the country, with total day people audience share of 49.2 percent; way ahead of competition by 18 points.
More GMA shows also made it to the lists of top programs nationwide and in Urban Luzon. Multi-awarded public affairs program Kapuso Mo, Jessica Soho was the most watched GMA show during the said period. It also grabbed the top spot in Urban Luzon, where 9 out of 10 shows were from GMA Network.
Closely following KMJS were Mulawin vs. Ravena, Magpakailanman, 24 Oras, Pepito Manaloto, My Love from the Star, Daig Kayo ng Lola Ko, Ika-6 Na Utos, and the recently-concluded romantic comedy series Meant to Be.
Nielsen data is gathered through a greater number of sampled homes nationwide in comparison to Kantar Media. With approximately 900 more homes surveyed in Total Urban and Rural Philippines compared to Kantar, Nielsen data is statistically considered more representative of the total TV population.
In 2016, Nielsen TV Audience Measurement increased its client pool to a total of 36 clients/subscribers consisting of 12 local TV networks including TV5, Aksyon TV, CNN Philippines, Net 25, Solar Entertainment Corporation, Viva Communications Inc., among others; 5 regional clients; 2 blocktimers and 17 media agencies.