GMA Network Inc. and ABS-CBN Corp. on Friday both claimed higher television ratings nationwide in May.
Based on Nielsen TV Audience Measurement, the Gozon-led broadcasting company posted a nationwide audience share of 42.5 percent in May, beating ABS-CBN’s 36.7 percent.
GMA also sustained its dominance in Urban Luzon, which accounts for 77 percent of the total urban TV household population in the country, garnering 49.8 percent versus ABS-CBN’s 30.5 percent.
ABS-CBN, meanwhile, widened its ratings lead over rival TV stations nationwide in May as it recorded an average audience share of 46 percent, 12 points higher than GMA’s 34 percent, according to data from Kantar Media.
The network said half of the country’s households also tuned in to its primetime block, which garnered an average audience share of 50 percent, a solid 17-point lead over GMA’s 33 percent.