Convenience store chain giant 7-Eleven announced an aggressive expansion campaign with the opening of 412 new stores across the country this year.
Banking on the Philippines’ continued performance as one of the countries with highest growth in Asia, Philippine Seven Corp., the listed local franchise holder of 7-Eleven, is optimistic the positive outlook will lead to the achievement of its expansion goal in 2017.
The company is set to open 262 stores in Luzon—138 in Metro Manila and 124 in provincial areas. Another 150 branches will open in the Visayas and Mindanao.
PSC business development unit head Francis Medina said the move reflected 7-Eleven’s firm stand to maintain undisputed leadership in terms of market share in highly competed territories.
PSC plans to penetrate new territories and is aggressively seeking franchise partners in these areas. Offered in flexible options, potential partners can avail of regular new store franchise (open a new 7-Eleven store) or property conversion (convert an established business or properties into a 7-Eleven franchise).
PSC finance department head Lawrence de Leon said this year’s expansion program would cost PSC P4 billion. PSC last year allotted P3.5 billion for capital spending, up from P3 billion in 2015.
7-Eleven’s franchise package offers suitable partners a unique opportunity to benefit from a proven system and ongoing support. Apart from one-month preparatory training, partners are given assistance especially at the first crucial stages of operational transition, from supervising, basic HR coaching to sales monitoring.
In line with the expansion is the rolling out of the new store of the future designs wherein the concepts will vary and depend on the store’s locations and cluster.