THE Advertising Foundation of the Philippines, in partnership with the Kapisanan ng mga Brodkaster ng Pilipinas and Unilever Philippines Inc. hosted recently an executive seminar on strengthening risk reduction and crisis management for events.
The two-day event gathered senior executives from event management organizers composed of clients, service providers, media agencies, government and other stakeholders at the Asian Institute of Management on mitigating natural hazards and disasters on events.
Jun Nicdao, Advertising Foundation chairman of the Board and chairman of KBP, said the seminar provided a “rare opportunity to imbibe the accumulated wisdom from past experiences of experts from both government and private sector on risk management and mitigation.”
Dubbed as Eventwise, it was the inaugural run of a long-term vision to develop a set of performance standards for events organizing spearheaded by the Ad Foundation through its Educational Development and Special Projects Program Committees.