PLDT Inc. said home broadband revenues rose 10 percent to P29.3 billion in 2016, increasing its subscriber base by 14 percent as of the end of the year.
PLDT Home pulled away from competition, adding 180 basis points of market share to over 60 percent, with its highly attractive broadband bundles.
“Consumer demand for home broadband is growing and PLDT HOME is at the forefront of meeting this need. We are encouraged by the momentum that PLDT HOME has built through six consecutive years of accelerating growth and we are ready to serve a larger share of this expanding market,” PLDT first vice president and HOME Business head Enrico Reyes Jr. said.
Along with the enterprise business, broadband for homes has been identified as one of the key growth drivers for the PLDT Group as it moves toward data and digital services.
PLDT’s fiber-to-the-home service is now available in key urban areas in the country. The service is being delivered through PLDT HOME Fibr, the country’s most powerful broadband that can offer speeds of up to 1 gigabit per second and allow browsing of multiple websites, uploading of hundreds of photos and downloading of a full-length movie in seconds.
“Beyond internet access, we are pioneering the Smart Home so Filipino families will feel safer, be more productive and enjoy the convenience brought about by our growing suite of digital solutions,” Reyes said.
PLDT HOME’s new suite of Fibr plans makes its unmatched high-speed internet service available to households either on data volume or time-based allocations, with data speeds ranging from 3 megabit per second (Mbps) to 1 Gbps at affordable rates.
To further extend the reach of its fiber-speed internet service, PLDT has started to deploy hybrid fiber technologies such as Huawei Technologies’ G.fast, which can provide data speeds of up to 600-700 Mbps per user. ‘
The technology solution works by connecting buildings and dwellings with fiber optic cables and using special equipment to enable the internal copper wiring of these structures to deliver fiber-like data speeds.