Sharing on social media meant anew as thousands of Filipinos participated to help less fortunate children last Christmas through #GiveMoreWithHuawei.
Over P250,000 worth of donations were received by the kids of Concordia Children’s Services Inc. through a social media fundraising campaign—turning the quirky and creative photos of Filipinos doing the double O pose uploaded on social media into Christmas presents.
The movement gathered Huawei fans, employees, partners and social media personalities to use their creative #OO photos as a currency to donate. Indeed, social media sharing has been given a new and better meaning by the mobile device giant.
“#GiveMoreWithHuawei, a joint initiative of Huawei Mobile APAC and Huawei Philippines, is more than just a campaign on social media. This is an initiative meant to inspire more people to help and to capitalize the Filipino’s love for social media,” explained Mark de Joya, Huawei Philippines marketing director.
The donation culminated a day full of glee and thanksgiving as members of Team Huawei, led by Huawei ambassador Troy Montero, hosted a Christmas party with the kids of Concordia. These kids who were once abandoned on the streets of urban Manila were all smiles during the Christmas party exclusively held for them.
Over 120 kids were in attendance, receiving the Christmas donations given by Filipinos all over the Philippines—including toy cars, dolls, watches, colorful dresses and a whole lot more. Huawei also donated grocery supplies, cleaning materials and laptops with printers to help in the daily operations of the foundation.
“Christmas is the highlight of every Filipino child and family’s year. It is a season celebrated through sharing and gift giving, and through becoming a part of this initiative, we get to make the holidays even more special for the Concordia kids. We are very happy that Huawei chose to work with us in making these children’s Christmas wishes come true this year,” shared Chrisler Go, executive director of Concordia Children’s Services.
As a way to thank those who joined, Huawei raffled off units of Huawei Y6II, Huawei GR5, Huawei P9 Lite and Huawei powerbanks to 15 participants.
To view the collection of photo entries and know more about the #GiveMoreWithHuawei, visit bit.ly/GiveMoreWithHuawei or follow its Facebook page on www.facebook.com/HuaweiMobileAPAC.