GMA Network Inc. said it reclaimed the lead in nationwide television ratings from rival ABS-CBN Corp., but the latter disputed the former’s claim.
Data from Nielsen TV Audience Measurement showed GMA overtook ABS-CBN in National Urban Television Audience Measurement with an average people audience share of 38.3 percent for the period Sept. 1 to Oct. 13, besting ABS-CBN’s 37.6 percent.
GMA also remained the undisputed ratings leader in viewer-rich Urban Luzon, which accounts for 77 percent of all viewers in urban TV homes in the entire country, with 43.4 percent, ahead of ABS-CBN’s 32.3 percent.
GMA said in Mega Manila, representing 59 percent of urban viewers nationwide, the network kept its total day ratings advantage with 46.1 percent versus ABS-CBN’s 28.2 percent.
Meanwhile, ABS-CBN said it continued to be the country’s most watched TV network with a national average audience share of 45.7 percent, or a 12 point lead over GMA’s 33.6 percent from Sept. 1 to Oct. 13 covering both urban and rural homes, based on Kantar Media data that represent 100 percent of Philippine TV viewing population.
ABS-CBN also led in September with a national average audience share of 46 percent covering urban and rural homes vs GMA’s 34 percent.