LINGAYEN—Pangasinan leaders encouraged young constituents to become tourism ambassadors during the 1st Pangasinan Tourism Youth Conference on World Tourism Day, September 27.
The conference was organized by the Provincial Tourism and Cultural Affairs Office (PTCAO) in collaboration with the North Philippines Visitors’ Bureau (NPVB) and the Pangasinan Visitors’ Bureau (PVB).
Gov. Amado Espino III addressed hundreds of Pangasinense college students taking up tourism and hospitality management courses at the Sison Auditorium.
“It has been the drive of the provincial government to attract more tourists in Pangasinan,” said Espino, who recalled that his father, former governor and now 5th District Rep. Amado Espino Jr, who helped lay the foundation for tourism development in the province.
Espino urged the youth to advocate promotion of Pangasinan tourism and exhorted them to “explore and appreciate first the various tourism destinations in their home province.”
“The activity, aligned with the tourism development agenda of the province and the I Love Pangasinan (ILP) Movement, is a component activity of the Pangasinan Tourism month celebration,” PTCAO chief Malu Elduayan said.
PVB president Michelle Lioanag said the tourism youth conference widened the students’ knowledge of tourism opportunities.
Lioanag likewise said the conference emphasized the need to promote local tourism and culture to a global market.
Lecturers discussed youth-oriented topics such as Blog About Your Passion, Young Travel and Tour Entreprenuership, Tourism Event Organizing for the Youth and Digital Tourism Marketing.
NPVB and PVB orientations, along with the briefing for the ILP Movement, were also conducted.