The Department of Tourism (DoT), through its marketing arm, the Tourism Promotions Board (TPB), is all set for the influx of hundreds of local and international participants and their country leaders in the forthcoming 20th Hair Olympics 2016, the biggest gathering of its kind in the country.
TPB Officer-in-Charge Maricon Ebron cites the beauty industry’s social and economic contribution to the country.
“Individuals from this profession provide essential services fostering income generation and puts his host country on the world map with accolades and recognitions from competitions such as this,” says Ebron.
Asia Pacific Hairdressers and Cosmetologists Association (APHCA), on the other hand, is confident in helping DoT’s tourist arrivals target this year as the event is expected to bring in thousands of foreign delegates and visitors for the competition. The agency’s data showed a rise in visitors receipt attributing to the growing confidence in the Philippines as a safe destination, as well as the effective marketing and promotions campaign of TPB.
“Showcasing the ingenuity and talent in the make-up and hairdressing trade from across 18 Asia Pacific countries, Filipino skill and artistry will again be put to the test this year as they compete with the best of the country, to the best of the world,” says APHCA president Ricky Reyes. Standards for this year’s competition will be extremely high as participants for sure will try to surpass last year’s entries. “I am actually preparing myself to be blown away again by the caliber of the entries,” Reyes said.
Slated at Hall 4 of the SMX Convention Center at the Mall of Asia in Pasay City on Oct. 25-26, the 20th Hair Olympics will also have a trade fair that will feature beauty and wellness products and supplies from the Asia Pacific region as well as our own local beauty and wellness companies.
Expected to participate in this year’s competition are industry practitioners—professionals and amateurs alike, and technical-vocational students and trainees who will showcase their originality and panache in a number of visually impressive competition in different categories.
With the theme “Beauty Showdown in Manila,” the 20th Hair Olympics is aimed at strengthening and uniting the hair and beauty practitioners from all over the Asia Pacific region.
Supporting the event together with DoT/TPB are the Zen Institute, Air Asia, Skin Care Formula by Dr. Alvin, Philbeauty and Travelpros.
Inquiries on application and booth registration can be directed to the APHCA Secretariat through Bong Soriano via (02) 725-1184 and 09159564266.