The comprehensive and informative news and current affairs programs and values-oriented entertainment programs of ABS-CBN are the choice by more Filipino households with an average national audience share of 47 percent against GMA’s 32 percent, according to data from Kantar Media.
Half of the total Philippine households tuned in to ABS-CBN’s primetime block, hitting a whopping national audience share of 50 percent, a solid 20-point lead over GMA’s 30 percent. The primetime block is the most important part of the day when most Filipinos watch TV and advertisers put a larger chunk of their investment in to reach more consumers effectively.
Aside from primetime, ABS-CBN also ruled all time blocks nationwide for the month of July that include the morning block (6 a.m. to 12 nn) with 42 percent; noontime block (12 nn to 3 p.m.) with 45 percent; and afternoon block (3 p.m. to 6 p.m.) with 47 percent.
ABS-CBN once again dominated the list of most watched programs in the country with its values-oriented programs. Topping the list as the runaway winner is FPJ’s Ang Probinsyano with an average national TV rating of 43.1 percent, beating its new rival Encantadia with a distant 19.9 percent.
TV Patrol” remains the most-watched newscast in the country with 32 percent, while current affairs programs Rated K and SOCO rated at 23.3 percent and 19.5 percent, respectively.
Newest primetime game show Minute to Win It, on the other hand, debuted strongly with an average national TV rating of 17.3 percent against Wowowin’s 14.5 percent.
ABS-CBN also pioneered viewing of content online with video-on-demand services on TFC.tv for Kapamilyas living abroad and iWant TV and SKY On Demand locally.
Meanwhile, ABS-CBN continues to lead the way in addressing the change in Filipinos’ viewing habits, as more and more Filipinos are consuming content online, by boosting the offerings of iWant TV.
The high viewership of ABS-CBN content in both television and online indicates that many Filipinos are consuming ABS-CBN content on multiple screens, which is in tune with the company’s goal of making content accessible to every Filipino anytime and anywhere through its new digital platforms, including overseas with the TFC subscribers as well a s those on-the-go with ABSCBNmobile.