GMA is the only Philippine broadcast network to win gold in the PANAta Marketing Effectiveness Awards 2016, bringing home two gold awards for the “#GOManny: Pacquiao – Mayweather Fight” and “Champion Tapat Dapat Update” campaigns. The awards are given to organizations that have utilized various communication tools effectively in building their brand and creating a positive impact in society in the process.
Bagging the gold in the Brand Marketing – Integrated Program – Promotions category of the PANAta Marketing Effectiveness Awards 2016, “#GOManny : Pacquiao – Mayweather Fight,” the Network’s multi-platform campaign for the historic Pacquiao-Mayweather boxing match, successfully rallied Filipinos all over the world behind Kapuso and the People’s Champ Manny Pacquiao.
A gold award in the Advocacy Marketing – Single Medium (TV) category was also given to GMA’s campaign for “Champion Tapat Dapat Update,” which paid tribute to ordinary people who achieved extraordinary feats by staying true to their advocacies. Highlighting the virtues of what it means to be “tapat” – sincerity, honesty, integrity and commitment – GMA created 12 60-second short documentaries which revealed the inspiring stories of the passion, vision, struggles and victories of these individuals.
The Network also garnered two bronze awards for the “GMA Share the Love” campaign in the Asia Pacific Tambuli Awards 2016.
The multi-awarded “GMA Share the Love” campaign earned further distinctions with a bronze award in each of the Integrated Media and Family Oriented Brand categories at the Asia Pacific Tambuli Awards 2016, which recognizes brands with campaigns that create positive change in society while effectively delivering results.
Espousing its commitment to Serbisyong Totoo, the Network, along with its socio-civic arm GMA Kapuso Foundation and various Kapuso personalities, partner advertisers and valued audience, shared an early Christmas with the survivors who have not experienced it since Typhoon Yolanda. GMA was the first to provide permanent housing for the survivors, with 403 newly built homes in the GMA Kapuso Village in Tacloban.
Various local and international award-giving bodies including the PANAta Marketing Effectiveness Awards in 2015, as well as the Asia-Pacific Spark Awards and the Asia-Pacific Loyalty and Engagement Awards in the same year have lauded the “GMA Share the Love” campaign.
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GSIS bares 2016 art tilt winners
The Government Service insurance System (GSIS) on Monday announced the new crop of winning artists of the 2016 art competition held at the GSIS head office in Pasay City.
Now on its 12th year, the 2016 art tilt drew the largest number of entries at over 800 artworks — 95 entries for the Sculpture Category, 351 for the Representational Category, and 361 for the Non-Representational Category.
In his message, GSIS President and General Manager Robert Vergara said, “As in prior years, you have once again risen to the occasion and honored the GSIS with your works of art. At least 250 new artists joined the competition this year, including a group of sculptors from Pampanga and 15 artists from the Bureau of Corrections, proving that art is universal, and the confine of a prison cell is no hindrance for artistic expression.”
Fidel Sarmiento, president of the Art Association of the Philippines, the umbrella organization of art groups in the country and long-standing partner of GSIS in the conduct of the competition, for his part, thanked Vergara for his continued support to the annual competition. “Maraming salamat po sa inyong pagtangkilik hindi lang sa sining, kundi pati sa mga alagad ng sining”.
Artist and judge for the representational category, Romulo Galicano echoed the same sentiment and added, “GSIS art tilt has become the biggest and the most anticipated visual art competition today.”
The top three winners in the representational and non-representational (abstract) categories received P300,000.00, P200,000.00, and P100,000.00.
In the sculpture category, the 1st, 2nd and 3rd place winners received P200,000.00, P150,000.00, and P100,000.00, respectively. Five honorable mentions from each of the categories received Php30,000.00 each.
Winners for the representational category are Wilfredo Cañete Jr. of Minglanilla, Cebu for his work entitled “Fused Dimensions” (1st prize), Roman Angelo R. Cruz of Taytay, Rizal for “History of Art: The Avant Garde – One Subject Different Approach” (2nd prize), and Edu Perreras of Angeles City, Pampanga for his entry entitled ”Piso-Pisong Panaginip” (3rd prize).
For the nonrepresentational category, Samuel Penaso of Quezon City won 1st prize for his work “Future Scene (Remix”). Leo T. Ayen of Naga City bagged the 2nd place for “The Art of Aurora” while Herminigildo C. Pineda of Porac, Pampanga took 3rd prize with his work “Magkikita Tayong Muli”.
In the sculpture category, John Paul Albert N. Dalisay of Cabautian, Davao City won the top prize for his work “Ecce Homo”. The second place went to Elmer Reyes of Bulacan for “Fishbone (Tinik)”; while it was a double victory for Samuel Penaso of Quezon City as he grabbed the third place for his work entitled “Naturescape”.
“The quality of the artworks never fails to impress us every year, making the selection process ever more challenging for our esteemed judges,” PGM Vergara said.
Distinguished artists and art enthusiasts comprise the 2016 GSIS art competition jury who included Camille Vergara, Romulo Galicano, Lourdes Coching-Rodriguez, Ambeth Ocampo, and Dr. Joven Cuanang, for the representational category.
Entries for the nonrepresentational category were judged by Norberto Carating, Kathy De Guzman, Vergara, Fil Dela Cruz, and Prudencio Lamarroza.
Judges for the sculpture category were Liza Periquet, Angela Hsu Gotuaco, GSIS Senior Vice President Dionisio Ebdane Jr., Luis Yee Jr. and Rosario Bitanga.
The winning entries now form part of the GSIS art collection while all 807 entries may be viewed at the GSIS Museo ng Sining in Pasay City until July 30.
The annual art competition, a corporate social responsibility program of GSIS, has helped launch the careers of many aspiring artists over the years including Jun Impas, Max Balatbat, Lynyrd Paras, and Jaypee Samson.