Broadcast companies ABS-CBN Corp. and GMA Network Inc. on Thursday claimed higher program ratings in May 2016.
ABS-CBN said it enjoyed a 12-percentage point-advantage over GMA Network with a 44-percent audience share in May compared to its rival network’s 32 percent, based on data from Kantar Media.
ABS-CBN said it remained in a league of its own at the primetime block with a commanding 49-percent average audience share or 18 percentage points higher than GMA’s 31 percent.
Meanwhile, GMA Network said it continued to maintain dominance in television ratings across all time blocks in the viewer-rich areas of Urban Luzon and Mega Manila in May, based on data from Nielsen TV Audience Measurement.
GMA led competition in total day ratings in Urban Luzon with a household audience share of 38.9 percent in May, ahead of ABS-CBN’s 30.3 percent and TV5’s 7.7 percent. Darwin G. Amojelar