In a bid to highlight friendship between their loyal customers, Nutella launched a campaign wherein the brand gets a “new name” – yours – to recognize the importance of each individual and to extend the company’s gratitude to people who have been patronizing Nutella over the years.
The #YourNutella event held at the Glorietta 2 Activity Center saw guests and media partners excited at seeing their names printed on the jars of the popular hazelnut spread. Another highlight was the inspiring talk by Nutella regional brand manager Fabian Heymer who acknowledged the importance of an individual’s name.
As a global brand, Heymer recognized that they owe it to the loyal consumers – every single individual in fact – who make that decision to have Nutella for their breakfast.
“This campaign is all about this friendship. The friendship between our fans, the loyal consumers, the loyal Filipinos and our brand,” said Heymer.
While a particular name and the meaning attached to it is important, the executive said it is one’s actions and behavior that will ultimately determine how an individual and his name will be regarded. “The meaning of a name is so personally linked to ourselves, our character, to our personality, (and) that this is what we want to celebrate here.”
Being one of the fastest growing brands in the Philippines, Nutella aims to celebrate the loyalty Filipino customers by allowing them to put their names on their jar as a sign of the bond and friendship that has been forged over the years between the brand and its consumers.
This campaign started in Europe and has since traveled across the world to Middle East, Malaysia, Singapore and now the Philippines. With more than 20 million people already putting their names on the label, Nutella wants to reach out to more people with the launching of this campaign in the Philippines. Consumers get to put their names on the label of a Nutella 350g jar for only P279.
During the event, kids and adults also enjoyed fun activities such as painting on the Nutella wall and having their photo taken at the photo booth.
For those who missed the chance to have their names on the label during the event, they can log on to YourNutella.com to have a personalized Nutella jar delivered to their address. Tell your Nutella story through Instagram and tag @NutellaSEA with the hashtag #YourNutella. For more details on this campaign, contact Dominguez Marketing at [email protected] or call +02 897 7088. – Eunice Cabuang