Enrich Not Exploit. This is The Body Shop’s commitment as it celebrates its 40th year in the business, commemorating this milestone by setting new targets to achieve its vision of becoming The World’s Most Ethical and Sustainable Global Business.
In 1987, it launched Trade not Aid – the beauty industry’s first Community Trade Programme. In 1992, it invented the first Body Butter, and since then, The Body Shop has been at the forefront of making change happen. It has been known as a relentless campaigner against animal testing in the last two decades, and in 2012, it celebrated a ban preventing the import and sale of animal tested cosmetic products and ingredients in the EU. To this day, the company continues its campaign locally.
The Body Shop is set to launch Bio-Bridges, a new initiative to protect and regenerate 75 million square meters of damaged habitats and help communities live more sustainably. The company will also introduce new innovative sustainable packaging known as AirCarbon that converts greenhouse gases to produce an alternative to plastic.
“We’ve always done things differently, broken the mold, been bold, been brave,” says The Body Shop chief executive Jeremy Schwartz.
“We’ve used our stores and products to communicate environmental and human rights issues; inspiring and mobilizing employees and customers to take action that has resulted in significant change. As we look to the next 40 years, our commitment to positive change is as strong as ever.”
During The Body Shop’s Manila launch of its new commitment Enrich Not Exploit at Le Petit Souffle, the guest speaker was SALt (Sustainable Alternative Lighting) CEO and founder Aisa Mijeno who spoke about the SALt lamp and why she invented it.
Mijeno, who was one of the Young Visionary awardees of The Standard in 2015, shared her vision of bringing sustainable lighting to remote areas and communities through her lamp that is environment friendly – much like the goals of The Body Shop to help enrich communities.
“Our new global commitment, Enrich not Exploit, provides an opportunity for The Body Shop Philippines to be the most ethical and sustainable beauty brand in the country,” says The Body Shop Philippines general manager Cecille Marie Chua-Uy.
The event hosted by Issa Litton also saw the launch of new skincare collections that support community trade. These include the Drops of Light Pure Healthy Brightening range, a daily regime enriched with red algae and Vitamin C to help skin appear brighter and more luminous; and the Oils of Life Intensely Revitalising Sleeping Cream, a night time cream that deeply nourishes, visibly revitalizes and intensely firm while you sleep.
The Body Shop now accepts SM Advantage Card for points earning and redemption, SM and Sodexo premium pass in all The Body Shop stores nationwide.