There is a reason why Regine Velasquez is known to possess the Midas’ Touch. It seems that whatever the Asia’s Songbird lays her hands on simply turns to gold.
Take for example the wildly successful partnership she took on recently with PLDT Home, where Regine is still a most esteemed ambassador. Her endorsement of the Regine Telset Series generated such overwhelming patronage from the public, making this campaign one of the most successful so far. Such is Regine’s touch.
The brains behind the campaign, PLDT VP and Home Marketing Head Gary Dujali said, “The success was unprecedented that’s why we are bringing it back. I remember how fast our stocks ran out within days after the launch. It is truly an honor for us to have Ms. Regine Velasquez and help spread the great news appropriately named after her – the Regine Series that offers new landline Telsets plus the best NDD and IDD call packages.”
Regine’s success in PLDT actually negated the pervading mindset that landlines were already a thing of the past.
“What Regine accomplished shows us that this is the new landline, the force that actually powers your broadband. In this regard, let it also be said that subscribers can upgrade to any of the existing PLDT Home DSL plans that will best suit their family,” Dujali added.
The telco executive also noted the great response of the public towards Regine’s concert series at the malls. “We are humbled by the gesture of the public and their unprecedented support. We want to spread goodwill and propagate world-class music in our own little way by bringing a world-class talent like Ms. Regine where she can reach more of her audience.”
And so, the vibrant partnership continues. Regine Series Mall Tour 2016 edition kicked off last April 10 at SM Bacoor and will be held subsequently at select malls thereafter. Ten PLDT Home subscribers who avail of any of the telephone sets in the Regine Series will win two VIP seats each to any of these mall shows.
Last year’s five-week mall run brought the Songbird closer to her public. In the free shows, Regine performed her top hits and well-loved classics before thousands of her avid followers.
The Regine Telset Series is a set of limited edition landline phones available at the very affordable cost of P99 per month. For more information about the Regine Telset Series, visit pldthome.com/landline.