Photos by Star Sabroso
TV is no longer just a device that most people put in the center of their living room. Besides the entertainment features, television sets are usually centerpieces in an interior design, either complementing the space or making it stand out. With more and more advanced television models coming out in the market, it’s getting harder to choose which one to take home.
Sony Philippines is kicking it up a notch and making the competition even harder as it released the expanded product line of the new Sony Bravia. The latest lineup boasts of innovative televisions featuring the 4K HDR (High Dynamic Range) series that delivers a full cinematic experience for just about any type of space, and the X9300D series that boasts of Sony’s new Slim Backlight Drive technology and the latest Google Android TV operating system.
Adding to the sleek design that Sony Bravia is known for is the hands-free functionality that we used to only see on sci-fi movies. You can now browse information from your TV with the Google Android TV system that allows immersive user interface and enables you to navigate content via a voice command. The Google Cast technology is built-in and gives users a full range of control over the TV set straight from their Android and iOS devices, while the Voice Search function allows users to give voice commands rather than using a remote to navigate the screen. Users can play photos, movies, games, and music on their Bravia whichever is more convenient to them – via phone or voice command.
“We at Sony are taking the next big step by providing a viewing experience that goes beyond just the screen – we’re pursuing more realistic and immersive visuals by merging our superb 4K picture clarity technology with HDR,” shares Nobuyoshi Otake, Ppresident and managing director, Sony Philippines. “We continue to make an impact on our customers by creating products that truly matter; and with the latest range of 4K HDR TVs operated by the Android OS, we provide a more captivating visual experience for them,” he adds.
During the launch of the new lineup, Sony teamed up with lifestyle store Heima to design the showrooms themed according to different personalities and styles to showcase the range of the new Bravia. Entitled “Infinity,” the designs showcase infinite styles and highlight the flexibility of the TV screen for any chosen lifestyle space – whether you’re a bachelor adding the TV in your swanky new pad, a professional, a businessman, or a family that wants to spice up your entertainment den.
“Partnering with Sony Philippines gave us the opportunity to showcase a range of lifestyle designs a home can have, demonstrating how each Bravia TV not only complements the home’s interiors but also reflects the owner’s personality. It was easy to incorporate the Bravia TV in each design given its slim frame and cable management feature that made styling the home interiors a breeze,” shares Bong Rojales, co-owner and marketing director, Heima.
The 4K HDR TV series screen sizes range from the 55” to the 75” class, while the new HD TVs will come in multiple screen size options from the 32” to the 55” class. The complete lineup of 4K HDR TVs will be available in the Philippines this April while the Full HD model TVs will be available starting May. For more information, visit www.sony.com.ph, like them on Facebook at SonyPhilippines, or follow @SonyPHinc on Twitter and @sonyPHInc on Instagram.