Greenwich won gold at the recently concluded annual Anvil Awards for its Greenwich #UltimateBandkada Search.
The Anvil is a symbol of excellence in public relations in the Philippines and is given by a distinguished multi-sectoral jury to outstanding public relations programs and tools designed and implemented during the previous year. The awards competition is conducted by the Public Relations Society of the Philippines.
The Greenwich #UltimateBandkada Search was launched in 2015 to look for a group able to perform a mash up of different musical genres and blend it into a unique sound for the ultimate barkada song. The Greenwich Ultimate Bandkada concept reflects the different personalities of individuals that compose a barkada – diverse yet complementing. The award winning components of the campaign included on-ground auditions, mentoring program, and concert finale, which exemplified the Greenwich values of friendship, sharing, bonding, and diversity through gainful personal experiences.
The Greenwich #UltimateBandkada Search continues this year in partnership with Viva Records, JB Music and MTV Pinoy.