Insular Life bagged a Gold Anvil under the Publications category in the recently held 51st Anvil Awards Gabi ng Parangal under the PR Tools-Publications category.
For the second time, Insular Life’s corporate calendars received the Gold Anvil, and it was also the third time that the project was cited for an Anvil award. The corporate calendar set is comprised of a desk calendar and planner with a design inspired by travel and cultural tidbits around the country. The corporate materials, titled “Hope and Aspiration,” serves as a guide book featuring lesser known Filipino monuments across the country. At the same time, brand-related messages, such as financial planning tips and Insular Life’s historical trivia, are injected in the designs. The calendar also includes a pop-out drink coaster from the desk calendar and a clip-on magnetic bookmark. The publication materials are targeted for the younger professional market to boost top-of-mind awareness about the brand.
The Public Relations Society of the Philippines, which spearheads the Anvil Awards, noted that the entry which won the Anvil for Insular Life is a testament to the fact that the brand is “living up to its image of a contemporary company that is proud of its Filipino heritage.”