ABS-CBN Corp. said Friday it signed a partnership agreement with IBM as part of a strategy to modernize the information and technology network of the broadcast company.
ABS-CBN under the agreement will transfer its application management services to IBM.
IBM will simplify and integrate ABS-CBN’s existing IT operation through a centralized team and a standardized delivery framework of best practices, such as development and operations, agile development and testing.
The multinational technology and consulting corporation will establish a company-wide IT architecture that will support ABS-CBN’s enterprise transformation and enable them to respond quickly to market changes.
The two companies will work closely to innovate and deliver a full suite of integrated solutions to enhance customer experience.
“Our partnership with IBM allows us to focus on our IT strategic initiatives while they support us with solutions that address our requirements considering the fast-paced environment in which we exist,” ABS-CBN chief technology officer Mark Lopez said.
“Services agreement are key in helping clients transform their business, focus on their core strengths and quickly respond to market changes,” he said.
IBM Philippines president and country general manager Luis Pineda said the company’s AMS solutions for ABS-CBN would enable them to address immediate IT transformation requirements needed to drive digital innovation.
“It provides them an opportunity to concentrate on the strategic parts of their business for increased efficiency and profitability. New generation of technologies and practices can help them visualize, virtualize and integrate business process and systems more efficiently. We are excited to team up with ABS-CBN and explore ways in which IBM can deliver value to their organization,” Pineda said.
ABS-CBN earlier reported a net income of P1.89 billion in the January to September period last year, up from P1.54 billion in the same period in 2014.
ABS-CBN’s consolidated revenues in the first nine months of 2015 rose 11 percent to P27.8 billion from P25.06 billion a year earlier.