British cosmetics and skincare company The Body Shop is turning 40 and it celebrates this milestone by doing what it has come to be known for: committing to a pioneering new global corporate social responsibility strategy that will underpin all aspects of company operation.
The Body Shop’s “commitment” will support The Body Shop in its aim to be the world’s leading ethical and sustainable global business by 2020 through an extensive programme of global activity and measurable targets in all of the business. The British company firmly believes that business can be a force for good and change. The new commitment, entitled Enrich Not Exploit™, embraces the bold ethical principles from which The Body Shop was built.
According to chairman and CEO Jeremy Schwartz, “The Body Shop courageously pioneered new ways of thinking, acting and speaking out as a company. Our ground-breaking campaigns were ahead of their time and changed laws on animal testing, domestic violence and human trafficking. We were the first in beauty to use community trade and we still have the strongest programme in the industry. We are small, but we lead. Today for all of us, the greatest challenges lie ahead and The Body Shop’s 40th anniversary is the perfect time to reassert our aim for leadership in ethical business. For us, being truly sustainable means shaping our business to work in line with the planet’s natural systems so they can replenish and restore themselves. With our Commitment we’re challenging ourselves to go further than we’ve ever gone before to make a real, sustainable and positive difference. We have set ourselves a significant goal to be the world’s most ethical and truly sustainable global business.”
The commitment will enable The Body Shop to protect and nurture the environment and society across every part of its business, from ingredients, products, packaging, stores, employees, and suppliers down to its campaigns. The company’s three pillars – enrich our people, enrich our products and enrich our planet – has specific, measurable targets by 2020 that make the business accountable for delivery.
“Forty years ago, Anita Roddick set out a challenge for The Body Shop to tackle the big issues of her time. We’re now tackling the big issues of today. We want our Enrich Not Exploit™ Commitment to inspire a new generation of customers, supporters and especially millennials who truly care about how a company operates. Re-establishing The Body Shop as a leader will come from delivering our ambitious aim to be the world’s most ethical and truly sustainable global business,” Schwartz shared.
“Our new global commitment, Enrich Not Exploit™ provides an opportunity for The Body Shop Philippines to be the most ethical and sustainable beauty brand in the country. It also gives us an opportunity to build a stronger community of socially aware employees and consumers. We have never been more excited to be part of a milestone that will strengthen our continuous fight for cruelty-free beauty, producing products while aiding in the preservation of our environment and creating livelihood,“ disclosed The Body Shop Philippines general manager Cecille Marie Chua-Uy.
To find out more about The Body Shop’s new Enrich Not Exploit™ commitment, log on to www.thebodyshop.com/Commitment.