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Wednesday, May 15, 2024

Customize your own furniture in the new SIXINCH showroom

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SIXINCH, a furniture brand established in Belgium in 2003, stands for creativity in design and innovation that is coupled with fun and exploration of materials and progressive design. Why SIXINCH? According to the company, the name is a representation of the 6-inch space between the ears, which is believed to be the place where creativity lies. What a quirky name, right? And their designs are as quirky as the name suggests.  

SIXINCH specialises in foam-coated furniture and architectural products

The company specializes in manufacturing high concept, foam coated furniture and architectural products. For years, its signature designs carved a niche in the global furniture landscape by crafting refreshingly creative and efficient furnishings for various spaces. The company designs architectural products that spice up a space while providing premium functionality and comfort.   

From left: William Lee, executive vice president ofRGC Group of Companies; Naty Cheng, president and CEO of RGC Group of Companies; Big Boy Cheng, president of Sixinch Philippines; Michel Sels of Sixinch Belgium; Eddie Galor; and John Rosagas, vice president of Sixinch Philippines

Just recently, SIXINCH Philippines opened its latest showroom at Ronac Center in Greenhills, and it aims to stir up the market by focusing on product customization. Its doors are open for guests and customers who want to have their furniture customized according to their own designs. Experts will guide customers and help unleash the latter’s own creativity by executing high quality products based on one’s prescribed designs. 

Sixinch showroom at Ronac Art Center in Greenhills

“Customization is an important highlight of SIXINCH Philippines,” explains Big Boy Cheng, SIXINCH Philippines president. “This showroom will be the visual and physical proof that furniture can be more than just your ordinary run-of-the-mill pieces. You imagine, we provide.” 

This makes a revolutionary turn in the local contemporary market scene as the brand makes it part of its commitment to help local designers create modern and avant-garde designs that can help elevate local talents who can be recognized here and abroad. 

SIXINCH Philippines aims to stir up the market by focusing on product customization

“Furniture is no longer just ‘furniture’ nowadays,” says Cheng. “It has to keep up with the multipronged needs of its users. The game isn’t just about comfort and functionality. SIXINCH Philippines commits to bringing dynamism to a space,” he adds.  

SIXINCH has an established presence in Japan, the United States, Russia, and the European Union. In the Philippines, the opening of its store aims to change the game in the local furniture industry. 

To know more about SIXINCH, visit its showroom located at Ronac Center, Greenhills.

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