ABS-CBN Corporation’s chief digital officer Donald Patrick Lim is one of the Ten Outstanding Young Men (TOYM) in the Philippines. Also, he was named one of Digital Marketing News’ 40 Under 40 awardees. Digital MaaarketingNews is a prestigious marketing organization based in New York.
Lim is among 10 Filipinos named to this year’s TOYM awards given by Junior Chamber International (JCI) Philippines. The TOYM seeks to give national recognition to young men and women between the ages of 18-40 showing exemplary dedication to their profession or vocation and resulted in positive and significant contributions to their fellow Filipinos.
Meanwhile, Lim, who started working for the Kapamilya network a couple of years ago, was also named as one of Direct Marketing News’ (DMN) 40 under 40 awardees, becoming the first Filipino to receive it in New York.
DMN’s 40 under 40 judge the awardees based on career accomplishments, marketing and leadership approach, accomplishments for the past year, and awards and contributions to the field of marketing.
According to DMN’s editor-in-chief Ginger Conlon, the Kapamilya network’s chief digital officer, is also the first Southeast Asian awardee.
Direct Marketing News as an organization provides comprehensive coverage of the hottest trends, success strategies, and core technologies that marketer need to get from raw data to something profitable for their company.
Lim has also been considered as one of the founding fathers of digital marketing in the Philippines, having been awarded the Digital Marketer of the Year at the Asian Leadership Awards in Dubai, UAE by the Asian Confederation of Business, the Young Market Masters Award in Online Marketing by Mansmith and Fielders and an honorary Certified eMarketing Consultant title by the eMarketing Standards Board of Australia. He was also the first recipient of the Digital Leader of the Future award conferred at the World Brand Congress in Mumbai, India, among others.
With Lim at the helm of the company’s digital media division, ABS-CBN has risen to the top of the digital media platform and has launched three digital products: Stellar for Social Media Marketing, Chicken Pork Adobo, a multi-channel network that aims to empower Filipino YouTube content makers, and the Push Awards to recognize celebrities who communicate with their fans on social and digital media.