Filipinos love to celebrate, and the most festive season is easily Christmas with all the food laid out on the table. But to many Filipinos, the essence of Christmas is always spending time with the family, usually capped with reunions.
Pan de Manila, the country’s favorite bread chain, brings the essence of family and home in a most important holiday with its 2015 Pinoy Pasko Christmas paper bags that feature the work of a young but dynamic artist, Jude Christopher “JC” Roxas.
This year’s featured artwork by the 23-year-old illustrator and animator from Zamboanga Sibugay is inspired by family reunions and get-togethers which are very close to the heart of many Filipinos.
For the main artwork, the tree is used as a prominent symbol because this is “where kids make bases for tagu-taguan, where farmers rest while eating their home-made lunches, where families enjoy the shade in every picnic.”
The vibrant colors and catchy details will fascinate buyers when they take home the new paper bags designed by JC. “Some of the notable Pusong Pinoy traditions that I included are typical street and home scenes that are very much alive during the holidays, homecomings and even comical ones like the ninong hiding from the inaanak,” JC added.
Celebrating Filipino Traditions
Singing Christmas carols is part of the Pinoy Yuletide tradition that’s why Pan de Manila highlights this in the tagline, “Himig ng Pasko / ay mas masaya / kung may pan de sal / at ang buong pamilya ay sama-sama.”
Pan de Manila’s yearly tradition of coming up with Filipino art-inspired Christmas paper bags and collaterals has been going on since 2008. Some of the artists featured included Robert Alejandro, Jovan Benito, Amador Barquilla, Albert Magsumbol, Larry Memije, Rina Albert-Llamas, Joel Chua and Dante Hipolito. The theme will also be featured in Pan de Manila’s Christmas Gift Pack items – in boxes that contain specialty spreads and palaman as well as Pan de Manila’s Bread Box that contains an assortment of specialty breads.
Visit your neighborhood Pan de Manila which is open 24/7 in convenient locations in Metro Manila, North and South Luzon and Cebu, Iloilo and Bacolod. To keep updated with the latest news and promos, visit our Facebook and Instagram page: pandemanilaofficial.